Home > Search Results: keywords:"darování online"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Online fundraising and social media
 Popova, Anastasiia ; Vaceková, Gabriela (advisor) ; Plaček, Michal (referee)
This bachelor's thesis focuses on the topic of online fundraising and social media in charitable giving. The main goals of the presented bachelor's thesis are to describes the relationship between the NGO and the donor, discuss the resources that NGOs and the donors offer to or demand from each other and analyze how a person's willingness to donate online modifies after applying online fundraising strategies on social media by NGO. This bachelor's thesis investigates the case of the Czech Republic branch office of Amnesty International, specifically its Instagram account @amnesty_cz. The research sample consists of 5 employees of Amnesty International Česká republika. Based on the literature overview, 5 conducted semi-structures interviews, subsequent thematic analysis of collected data and analysis of social media campaign, it is possible to conclude that the relationship between NGO and the donor is poorly balanced, the NGO needs more support from the donor. Also, the research findings state that online fundraising increases donor's activity. The most successful online fundraising strategies that increase the donor's activity are included. The presented thesis also has discussion for future research and recommendations for charity staff and volunteers on how to raise more money on social media....
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English